Contiene: Introduction to visual merchandising. Critical elements: The necessities. Origination and progression. The framework of visual merchandising. The design principles of balance and emphasis. The design principles of harmony, proportion, and rhythm. Visual merchandising and the shopping mail. Common errors in display. Color: The life of display. Guidelines to lighting. Sign layout. Visual merchandising aids and areas. Land's end. Industrial display. Visual merchandising. Visual merchandising team.