Incluye índice ISBN: 9781598638097 CONTENIDO: Shareware amateurs vs. shareware professionals. -- Pitch your game: pitching tips from a game industry catcher. -- Open source and the gaming industry. -- The four Ps of marketing. -- Advertising your games. -- Submitting your game to retailers. -- How to ship a commercial game without quitting your day job. -- Legal issues in game development. -- Basic team building and management. -- Prodution. -- Lone wolf killers. -- How to build a game in a week from scratch with no budget. -- Critical path analysis and scheduling for game development. -- Incremental development. -- How to do stuff quickly and cheaply. -- What a portal wants. -- Blind man's bluff: moving toward fact-based metrics for measuring project progress. -- Game unified process (GUP). -- Managing digital assets in game development. -- Introduction to "modding": lessons learned and best practices. -- MMOG considerations.