Incluye referencias bibliográficas e índice. CONTENIDO: Inbound marketing. Shopping has changed ... has your marketing? -- Is your web site a marketing hub? -- Are you worthy? -- Get found by prospects. Create remarkable content -- Get found in the blogosphere -- Getting found in Google -- Get found in social media -- Converting customers. Convert visitors into leads -- Convert prospects into leads -- Convert leads to customers -- Make better decisions. Make better marketing decisions -- Picking and measuring your people -- Picking and measuring a PR agency -- Watching your competition -- On commitment, patience and learning -- Why now?.