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Título Social marketing for public health: global trends and success storiesLibros / Impreso - Libros
Autor(es) Cheng, Hong, 1958- (Editor)
Kotler, Philip (Editor)
Lee, Nancy R., 1932- (Editor)
Publicación Sudbury, Mass. : Jones and Bartlett Publishers, c2011
Descripción Física xxv, 422 páginas : ilustraciones ; 23 cm.
Idioma Inglés;
ISBN 0763757977
Clasificación(es) 362.10688
Materia(s) Promoción de la salud; Mercadeo social; Salud pública;
Nota(s) Incluye referencias bibliográficas e índice
CONTENIDO: Social Marketing for Public Health: An Introduction / Hong Cheng, Philip Kotler, Nancy R. Lee -- Reducing Tobacco Use in the United States: A Public Health Success Story ... So Far / Nancy R. Lee --
Saskatchewan in Motion: A Community-Based, Provincewide Social Marketing Initiative in Canada to Promote Physical Activity / Francois Lagarde, Cathie Kryzanowski, James H. Mintz -- Love, Sex, and HIV/AIDS: Using Social Marketing to Redefine Gender Norms Among Mexican Youth / Ruth Massingill -- Tuberculosis: Keys to Success in Peru / Nancy R. Lee -- Increasing School Meal Uptake in a Deprived Region in England: Overcoming the Barriers / Rowena Merritt, Aiden Truss, Lucy Reynolds, Emma Heesom -- Choose Health in Food Vending Machines: Obesity Prevention and Healthy Lifestyle Promotion in Italy / Giuseppe Fattori, Paola Artoni, Marcello Tedeschi -- Establishing a Healthy Drinking Culture: Systembolaget-Alcohol Monopoly and Public Health in Sweden / Karin M. Ekstrom, Lena Hansson -- Creating a Commercial Market for Insecticide-Treated Mosquito Nets in Nigeria / Willard D. Shaw -- "Safe Water Saves Lives": Clean Drinking Water Reduces Diarrhea-Related Mortality in Madagascar / Steven W. Honeyman -- Socialism Meets Social Marketing: Jump-Starting the Commercial Contraceptive Market in the Former Soviet Republic of Kazakhstan / Donald Ruschman, Randi Thompson, Tatiana Stafford -- "Love Your Liver, Improve Your Health": A Hepatitis B Prevention and Educational Campaign in China / Hong Cheng, Jun Qiao, Huixin Zhang -- Integrated Corporate Social Initiatives in Japan: From Product Development to Healthcare Information / Morikazu Hirose -- Successful Contraceptive Social Marketing Attempts in India / Sameer Deshpande, Jaidev Balakrishnan, Anurudra Bhanot, Sanjeev Dham -- Social Marketing Practices: Government and Private Partnerships in Controlling Diseases and Promoting a Healthy Lifestyle in Singapore / Kavita Karan.
continuación del CONTENIDO: Reducing Drink Driving Road Deaths: Integrating Communication and Social Policy Enforcement in Australia / Samantha Snitow, Linda Brennan.
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CodBarras Localización Piso Signatura Estado Categoría
101696Biblioteca Universidad Icesi3362.10688/S678DisponibleCol. General