Detalles del Título
Detalles del Título

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Título Business marketing: connecting strategy, relationships, and learning. - Segunda edición.Libros / Impreso - Libros
Autor(es) Dwyer, F. Robert (Autor)
Tanner, John F. (Autor)
Publicación New York, NY : McGraw-Hill, 2002
Descripción Física xxix, 705 p
Idioma Inglés;
ISBN 0072410639
Clasificación(es) 658.8
MERCADEO
Materia(s) Mercadeo; Mercadeo industrial; Mercados; Consumidores; Estrategias de mercadeo;
Resumen Chapter 1 Introduction to Business Marketing
Chapter 2 The Character of Business Marketing
Chapter 3 Purchasing and Materials Management
Chapter 4 Organizational Buyer Behavior
Chapter 5 Market Opportunities: Current & Potential Customers
Chapter 6 Marketing Strategy
Chapter 7 Weaving Marketing Into The Fabric Of The Firm
Chapter 8 Developing and Managing Products:
What do Customers Want?
Chapter 9 Business Marketing Channels:
Partnerships for Customer Service
Chapter 10 Integrating Marketing Communications
Chapter 11 Communicating with the Market:
Advertising, Public Relations, & Trade Shows
Chapter 12 IMC: The One-To-One Media
Chapter 13 Sales and Sales Management
Chapter 14 Pricing & Negotiating for Value
Chapter 15 Evaluating Marketing Efforts
Chapter 16 Customer Retention and Maximization
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Disponibilidad
CodBarras Localización Piso Signatura Estado Categoría
054463Biblioteca Universidad Icesi2658.8/D923b/ej.1DisponibleCol. General
055856Biblioteca Universidad Icesi2658.8/D923b/ej.2DisponibleCol. General