First principles: Sony philosophy. The culture of design. The design of culture. Sony spirit. What time is it?: Sunrise / sunset. Radio. Voice recorder. Walkman. Discman. MD Walkman. Technology into art: Headphones. Achieving flatness. Choreographing the user's movements. Professional equipment. Home audio/video. The art and science of interaction: hardware interaction. Blind interaction. Info-navi system. PerfecTV. Sony.com. Gifts for the world. The Sony logo. Purple power: PlayStation. VAIO. VAIO Space. Tama. SonicFlow. Staying ahead of an ever-changing world: My first sony. Creating user scenarios. Z100. Defining the edge. Freq. Psyc. Turning product into myth. Defining and designing the digital future: Zooming user interface. AIDJ. eMusic. Digital dreams: Noise art. Stick. PelaPela. Cellular Cam. VRVJ. Commet. Digital block. Uma FM. CD Ease. Memory Stick. Digital dreamer. Dramatis personae.