The early days. Joe and Josephine. How the designer works. The importance of testing. Through the back door. Rise in the level of public taste. The telephone. Land, sea, and air. The open road. Design in unexpected places. Working for the government. The five-point formula. Relationship of designer to client. That sordid subject, money. Not by design. Why are barns painted red?. Profile of an organization. An Appraisal. Re-Appraisal.