Contiene: How it is. What is design?. A definition of the function complex. Phylogenocide: a history of the industrial design profession. The myth of the noble slob: design, "Art", and the crafts.Do-it yourself murder: social and moral responsibilities of design. Our kleenex culture: obsolescence and value. Snake oil and thalidomide: mass leisure and phony fads. How it could be. Rebel with a cause: invention and innovation. The tree of knowledge: biological prototypes in design. Design responsibility: five myths and six directions. Environmental design: pollution, crowding, ecology. The neon blackboard: design education and design teams. Design for survival and survival through design: a summation.
