Incluye referencias bibliográficas e índice CONTENIDO: The tools of strategic analysis. What is strategy and the strategic management process? -- Evaluating a firm's external environment -- Evaluating a firm's internal capabilities -- Business-level strategies. Cost leadership -- Product differentiation -- Corporate strategies. Vertical integration -- Corporate diversification -- Organizing to implement corporate diversification -- Strategic alliances -- Mergers and acquisitions -- App. Analyzing cases and preparing for class discussions.
