Detalles del Título
Detalles del Título

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Título Arts marketing insights: the dynamics of building and retaining performing arts audiencesLibros / Impreso - Libros
Autor(es) Bernstein, Joanne Scheff, 1945- (Autor)
Kotler, Philip (Introductor/Prologista)
Publicación San Francisco, California : Jossey-Bass, c2007
Descripción Física xx, 294 páginas ; 24 cm.
Idioma Inglés;
ISBN 0787978442
Clasificación(es) 791.0698
MERCADEO
Materia(s) Artes escénicas; Mercadeo; Consumo cultural;
Nota(s) Incluye referencias bibliográficas e índice
CONTENIDO: The State of Performing Arts Attendance and the State of Marketing -- Exploring Characteristics of Current and Potential Performing Arts Audiences -- Understanding the Consumer Mind-Set -- Planning Strategy and Applying the Strategic Marketing Process -- Using Strategic Marketing to Define, Deliver, and Communicate Value -- Delivering Value Through Pricing Strategies -- Conducting and Using Market Research -- Leveraging the Internet and E-Mail Marketing -- Identifying and Capitalizing on Brand Identity -- Building Loyalty: Subscriptions and Beyond -- Valuing the Single Ticket Buyer -- Focusing on the Customer Experience and Delivering Great Customer Service.
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Disponibilidad
CodBarras Localización Piso Signatura Estado Categoría
093093Biblioteca Universidad Icesi2791.0698/B531aDisponibleCol. General