Detalles del Título
Detalles del Título

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Título How to measure anything: finding the value of "intangibles" in businessLibros / Impreso - Libros
Autor(es) Hubbard, Douglas W. (Autor)
Publicación Hoboken, New Jersey : John Wiley & Sons, c2007
Descripción Física xv, 287 páginas : ilustraciones ; 23 cm.
Idioma Inglés;
ISBN 0470110120
Clasificación(es) 657.7
Materia(s) Valoración de intangibles; Activos intangibles; Indicadores de gestión; Dinámica de sistemas;
Nota(s) Incluye índice
CONTENIDO: Measurement: The solution exists. The intangibles and the challenge -- An intuitive measurement habit : Eratosthenes, Enrico, & Emily -- The illusion of intangibles : why immeasurables aren't -- Before you measure. Clarifying the measurement problem -- Calibrated estimates : how much do you know now? -- Measuring risk : introduction to the Monte Carlo simulation -- Measuring the value of information -- Measurement methods. The transition : from what to measure to how to measure -- Sampling reality : how observing some things tells us about all things -- Bayes : adding to what you know now -- Beyond the basics. Preference and attitudes : the softer side of measurement -- The ultimate measurement instrument : human judges -- New measurement instruments for management -- A universal measurement method : applied information economics -- Appendix. Calibration tests.
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CodBarras Localización Piso Signatura Estado Categoría
093461Biblioteca Universidad Icesi2657.7/H875hDisponibleCol. General