Incluye referencias bibliográficas e índice CONTENIDO: Introduction: The perils of acting first and thinking later -- Challenge commonly held assumptions -- We have a great plan: comparing visions and realities -- We are number one:letting go of the world class myth -- We own the market: assessing relationships with markets -- Establish goals that make a difference -- We have already changed: moving beyond the status quo -- We know the right way: overcoming obsessions with technical correctness -- We just need one big win:avoiding chasing purple rhinos -- We have consensus:managing conflicts of values and priorities -- We have to make the numbers:balancing short term and longterm -- Make sure that plans lead to actions -- We have the ducks lined up: navigating the tangled webs of relationships -- We have the necessary processes: avoiding institutionalized conflicts -- We just have to execute:maintaining commitment and action. -- Expect the unexpected -- We found it was easy: making sure you don't skip the hard part -- We succeeded as we planned: placing yourself in the path of serendipity -- Appendix: Seventy key questions.
