Detalles del Título
Detalles del Título

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Título Creating customer-centric cultures [videograbación]: lesson from high-performance organizationsVideos / Videodisco - Video
Autor(es) Deshpandé, Rohit (Autor)
Publicación Boston, Massachusetts : Harvard Business School Publishing, c2005
Descripción Física 1 videodisco (48 minutos) : sonoro, color ; 4 3/4 plg.
Idioma Inglés;
Series Faculty Seminar Series
Clasificación(es) 658.812
ADMINISTRACION
Materia(s) Cultura organizacional; Relaciones con el cliente; Servicio al cliente; Relaciones comerciales; Clientes;
Resumen RESUMEN: What kinds of corporate cultures are common to best-performing organizations? Does being customer focused really matter? Professor Rohit Deshpande describes revolutionary changes in marketing that lead to more customer-centric organizations, where customers are everybody's responsibility and the language of the customer is key. Approaching marketing as a cultural challenge is a hallmark of the most successful high-performance companies in the world.
Disponibilidad
CodBarras Localización Piso Signatura Estado Categoría
099076Biblioteca Universidad Icesi3658.812/D456c/VDDisponibleVideoteca/Hem
098167Biblioteca Universidad Icesi3658.812/D456c/VD/ej.2DisponibleVideoteca/Hem