Detalles del Título
Detalles del Título

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Título Sustaining competitive advantage [videograbación]Videos / Videodisco - Video
Autor(es) Ghemawat, Pankaj (Autor)
Publicación Boston, Massachusetts : Harvard Business School Publishing, c2005
Descripción Física 1 videodisco : sonoro, color ; 4 3/4 plg.
Idioma Inglés;
Series Faculty Seminar Series
Clasificación(es) 658.4012
ADMINISTRACION
Materia(s) Planificación estratégica; Ventaja competitiva; Administración estratégica; Comportamiento organizacional;
Resumen RESUMEN: How do successful organizations sustain their competitive advantage in the midst of rapid change and
innovation in the marketplace? What are the key threats to sustainability and how can you respond to keep your organization competitive? In this presentation, Professor Pankaj Ghemawat outlines the key threats to sustainability: imitation, substitution, holdup, and slack. Successful companies like Wal-Mart
and Intel have devised innovative responses to these threats and have outperformed their competition.
Disponibilidad
CodBarras Localización Piso Signatura Estado Categoría
099066Biblioteca Universidad Icesi3658.4012/G412s/VDDisponibleVideoteca/Hem