Incluye referencias bibliográficas (p. [231-247]) e índice CONTENIDO: Value in a world of differences. Semiglobalization and strategy -- Differences across countries. The CAGE distance framework -- Global value creation. The ADDING value scorecard -- Strategies for global value creation. Adaptation. Adjusting to differences -- Aggregation. Overcoming differences -- Arbitrage. Exploiting differences -- Playing the differences. The AAA triangle -- Toward a better future. Getting started.
