CONTENIDO: Art entrepreneurship: an introduction -- Artist entrepreneurs -- The new and the challenger of the marker or the non-instrumental function of creation ¿ Opportunity revelation: cogitative powers of creation -- Opportunity revelation: cogitative power of the brain -- Inviting the unexpected: entrepreneurship and the arts -- Innovation processes: experience drawn from the creation of Dalhalla -- Distant relations: art practice in a global culture -- Art and entrepreneurship, apart and together -- Emerging themes and new research openings.