Detalles del Título
Detalles del Título

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Título Explaining research: how to reach key audiences to advance your workLibros / Impreso - Libros
Autor(es) Meredith, Dennis (Autor)
Publicación Oxford ; New York, NY : Oxford University Press, ©2010
Descripción Física xiv, 357 páginas : ilustraciones ; 24 cm.
Idioma Inglés;
ISBN 0199732051
Clasificación(es) 507.2
Materia(s) Comunicación en la ciencia; Investigación;
Nota(s) Incluye índice
CONTENIDO: Learning a new communications paradigm. Understand your audiences -- Plan your research communication strategy -- Effectively reaching your peers. Give compelling talks -- Develop informative visuals -- Create effective poster presentations -- Write clear research explanations -- Build a quality web site -- Engaging lay audiences. Forge your research communications strategy -- The essential news release -- Craft releases that tell your research story -- Target releases to key audiences -- Produce effective research photography -- Produce informative research videos -- Organize dynamic multimedia presentations -- Create E-Newsletters, wikis, blogs, podcasts, social networks, and webinars -- Write popular articles, op-eds, and essays -- Author popular books -- Become a public educator -- Persuade administrators, donors, and legislators -- Explaining your research through the media. Parse publicity's pros and cons -- Understand journalists -- Meet journalists' needs -- Prepare for media interviews -- Make the interview work for you -- Protect yourself from communication traps -- Manage media relations at scientific meetings -- Should you be a public scientist?.
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CodBarras Localización Piso Signatura Estado Categoría
105436Biblioteca Universidad Icesi3507.2/M559eDisponibleCol. General