Detalles del Título
Detalles del Título

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Título Sensory marketing: research on the sensuality of productsLibros / Impreso - Libros
Autor(es) Krishna, Aradhna (Editor)
Publicación New York, NY : Routledge, ©2010
Descripción Física xxx, 392 páginas : ilustraciones ; 23 cm.
Idioma Inglés;
ISBN 9781841698892
Clasificación(es) 658.80019
MERCADEO
Materia(s) Mercadeo - Aspectos psicológicos; Productos nuevos - Aspectos psicológicos; Sensualidad; Sentidos; Comportamiento del consumidor;
Nota(s) Incluye referencias bibliográficas e índices.
CONTENIDO: An introduction to sensory marketing -- Does touch matter? Insights from Haptic research in marketing / Joann Peck -- Touch : a gentle tutorial with implications for marketing / Roberta L. Klatzky -- Understanding the role of incidental touch in consumer behavior / Andrea C. Morales -- Informational and affective influences of Haptics on product evaluation : is what I say how I feel? / Terry L. Childers and Joann Peck -- Scent marketing : an overview / Maureen Morrin -- The emotional, cognitive, and biological basics of olfaction : implications and considerations for scent marketing / Rachel S. Herz -- Do scents evoke the same feelings across cultures? Exploring the role of emotions / May O. Lwin and Mindawati Wijaya -- The impact of scent and music on consumer perceptions of time duration / Maureen Morrin, Jean-Charles Chebat, and Claire Gelinas-Chebat -- The sounds of the marketplace : the role of audition in marketing / Joan Meyers-Levy, Melissa G. Bublitz, and Laura A. Peracchio -- Auxiliary auditory ambitions : assessing ancillary and ambient sounds / Eric Yorkston -- Understanding the role of spokesperson voice in broadcast advertising / Darren W. Dahl -- Hear is the thing : auditory processing of novel nonword brand names / Marina Carnevale, Dawn Lerman, and David Luna -- Visual perception : an overview / Priya Raghubir -- Differences and similarities in hue preferences between Chinese and Caucasians / Amitaba Chattopadhyay, Gerald J. Gorn, and Peter Darke -- Does everything look worse in black and white? The role of monochrome images in consumer behavior / Eric A. Greenleaf -- Effects on visual weight perceptions of product image locations on packaging / Barbara E. Kahn and Xiaoyan Deng -- The gist of gustation : an exploration of taste, food, and consumption / Aradhna Krishna and Ryan S. Elder -- Psychology and sensory marketing, with a focus on food / Paul Rozin and Julia M. Hormes.
Estimating food quantity : biases and remedies / Pierre Chandon -- Do size labels have a common meaning among consumers? / Nilufer Z. Aydinoglu, Aradhna Krishna, and Brian Wansink -- A sense of things to come : future research directions in sensory marketing / Ryan S. Elder ... [et al.].
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Disponibilidad
CodBarras Localización Piso Signatura Estado Categoría
114538Biblioteca Universidad Icesi2658.80019/S478sDisponibleReserva