Incluye referencias bibliográficas e índice. CONTENIDO: Building the foundation -- Company cases and the experts -- Company: BASF -- Company: Cisco systems -- Company: Dow chemical -- Company: V&M star -- Company: Newell Rubbermaid -- Company: Applied Materials, Inc. -- Company: Jarden fresh preserving -- Company: Staples -- Company: Procter & Gamble -- Where are we and what's coming?.
