Incluye referencias bibliográficas (p. 277-280) e índice. CONTENIDO: A place called Arteixo... -- An entrepreneur called Ortega -- And some ideas gestating -- A family from a garage in search of gaps in the sector -- The concept takes shape: manufacturing becomes industrial -- Market and customer ... the start and finish of everything -- The first attempt to open a shop doesn't take ... but the success of Zara can be seen -- Logistics: the challenge of marrying production and distribution -- Thinking big: Galicia is too small... . H&M ; Cortefiel ; Adolfo Dominguez ; Caramelo ; (Sfera) ; Mango ; C&A ; The others... -- And Spain, too -- Concepts aimed at reaching everybody: adding chains. Zara ; Bershka ; Massimo Dutti ; Pull and Bear ; Stradivarius ; Kiddy's Class/Skhuaban ; Oysho ; Zara Home ; Chain IX: Uterque ; Lefties... by way of a sale -- Often ... and other fiascos -- On the road to the Stock Exchange -- The market price -- Isla for Castellano: the light and shade of a scare in the form of a crisis -- A model for management -- Amancio, Inditex and the future ... with the family? -- Epilogue: a sensation... or perhaps rather more.