Incluye referencias bibliográficas e índice. CONTENIDO: My meeting with Amancio Ortega -- First steps in a story -- ZARA: a new fashion culture takes its place in the 21st century - Ortega always pursued excellence -- Inditex - International expansion - The customer is king -- An ethical project made to measure -- How Amancio sees his company and his life -- The driving force -- "There's good and bad in everybody" -- Inditex - The present and the future -- Inditex: a business model.
