Incluye referencias bibliográficas. CONTENIDO: Understanding global strategy -- Diagnosing industry globalization potential -- Building global market participation -- Designing global products and services -- Locating global activities -- Creating global marketing -- Making global competitive moves -- Building the global organization -- Regional strategy -- Measuring industry drivers and strategy levers -- Conducting a global strategy analysis.
Título Alternativo
Forma Variante de Título: Total global strategy 2. Forma Variante de Título: Total global strategy two.
