Incluye referencias bibliográficas e índice. Rev. ed. of: Managing the global corporation / William Harley Davidson, JoseŽ de la Torre. 1989. CONTENIDO: Introduction -- The Globalization Process -- Global competitive strategies in transition. From International to Global Competition -- Global Competition in Fragmented Sectors -- Global Expansion in Service Industries -- Global Strategy in Entrepreneurial Firms -- Managing the globalization process. Market Entry Strategies and Managing Political Risks -- Alliances, Partnerships and Acquisitions -- Network Organizations and E-business -- Managing global operations. Managing the Global Marketing Function -- Managing the Global Finance Function and Risks -- Managing Global Manufacturing and Logistics -- Managing Research, Knowledge and New Product Development -- Managing People in the Global Company -- Synthesis and integration. Organizational and Strategic Redirection.
