Incluye referencias bibliográficas e índice. CONTENIDO: What Are Social Patterns?. Mommy, What�s a Social User Experience Pattern? -- Social to the Core -- I Am Somebody. You�re Invited! -- Where�s the Rest of Me? -- We Are Here! We Are Here! We Are Here! -- Would You Buy a Used Car from This Person? -- Objects of My Desire. Hunters Gather -- Share and Share Alike -- The Megalophone -- Long-Time Listener, First-Time Caller -- Watson, Come Quick! --Barnraising -- Social Media Junkies Unite! -- A Beautiful Day in the Neighborhood. One of Us, One of Us -- Good Cop, Bad Cop -- Where in the World? -- But Wait...There�s More!. Open for Business -- Other Contexts.
