Incluye referencias bibliográficas e índice. CONTENIDO: Measurement and management in the information age -- Why does business need a balanced scorecard? -- Measuring business strategy -- Financial perspective -- Customer perspective -- Internal-business-process perspective -- Learning and growth perspective -- Linking balanced scorecard measures to your strategy -- Structure and strategy -- Managing business strategy -- Achieving strategic alignment: from top to bottom -- Targets, resource allocation, initiatives, and budgets -- Feedback and the strategic learning process -- Implementing a balanced scorecard management program -- Building a balanced scorecard.