Originally published: Concord, Ont. : Anansi, 1995. Incluye referencias bibliográficas (páginas 397-401) e índice. CONTENIDO: Culture as business. American advertising -- The mechanical bride -- Culture is our business -- Joyce, Mallarmé, and the press -- Letter to Harold Adams Innis -- Postures and impostures of managers past -- Print and the electric revolution. Media and cultural change -- The Gutenberg Galaxy -- Understanding media -- Is it natural that one medium should appropriate and exploit another? -- Explorations -- Oral McLuhan. Address at visión -- Playboy interview: "Marshall McLuhan - A candid conversation with the high priest of popcult and metaphysician of media" -- A MLuhan sourcebook: Key quotations from the writings of Marshall McLuhan -- Explorationsm -- Culture and art: Figures and grounds. From cliché to archetype -- The emperor's new clothes -- Pro-log to exploration -- Laws of media.