Detalles del Título
Detalles del Título

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Título Essential McLuhan / edited by Eric McLuhan and Frank Zingrone. Libros / Impreso - Libros
Autor(es) McLuhan, Marshall, 1911-1980 (Autor)
McLuhan, Eric (Editor)
Zingrone, Frank (Editor)
Publicación New York, NY : Basic Books, 1995
Descripción Física 407 páginas : ilustraciones ; 24 cm
Idioma Inglés;
ISBN 9780465019953
Clasificación(es) 302.23
Departamento de Artes y Humanidades
Materia(s) McLuhan, Marshall, 1911-1980; Medios de comunicación de masas;
Nota(s) Originally published: Concord, Ont. : Anansi, 1995.
Incluye referencias bibliográficas (páginas 397-401) e índice.
CONTENIDO: Culture as business. American advertising -- The mechanical bride -- Culture is our business -- Joyce, Mallarmé, and the press -- Letter to Harold Adams Innis -- Postures and impostures of managers past -- Print and the electric revolution. Media and cultural change -- The Gutenberg Galaxy -- Understanding media -- Is it natural that one medium should appropriate and exploit another? -- Explorations -- Oral McLuhan. Address at visión -- Playboy interview: "Marshall McLuhan - A candid conversation with the high priest of popcult and metaphysician of media" -- A MLuhan sourcebook: Key quotations from the writings of Marshall McLuhan -- Explorationsm -- Culture and art: Figures and grounds. From cliché to archetype -- The emperor's new clothes -- Pro-log to exploration -- Laws of media.
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CodBarras Localización Piso Signatura Estado Categoría
128684Biblioteca Universidad Icesi3302.23/M166eDisponibleCol. General