Detalles del Título
Detalles del Título

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Título On competition / Michael E. Porter. . - Updated and expanded editionLibros / Impreso - Libros
Autor(es) Porter, Michael E., 1947- (Autor)
Publicación Boston, Massachusetts : Harvard Business School Publishing, 2008
Descripción Física xxxi, 544 páginas : ilustraciones ; 24 cm
Idioma Inglés;
Series The Harvard Business Review Book Series
ISBN 9781422126967
Clasificación(es) 382.1042
ADMINISTRACION
Departamento de Gestión Organizacional
Materia(s) Competencia económica internacional; Competitividad; Comercio internacional; Política industrial; Política ambiental; Política social;
Nota(s) Incluye referencias bibliográficas e índice.
CONTENIDO: Competition and strategy: core concepts. The five competitive forces that shape strategy -- What is strategy? -- How information gives you competitive advantage -- Strategy and the Internet -- From competitive advantage to corporate strategy -- The competitiveness of locations. The competitive advantage of nations -- Clusters and competition: new agendas for companies, governments, and institutions -- Competing across locations: enhancing competitive advantage through a global strategy -- Competitive solutions to societal problems. Green and competitive: ending the stalemate -- The competitive advantage of the inner city -- Redefining competition in health care -- Strategy, Philanthropy, and Corporate Social Responsibility. Philanthropy¿s New Agenda: Creating Value -- The Competitive Advantage of Corporate Philanthropy -- Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility -- Strategy and Leadership. Seven Surprises for New CEOs.
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Disponibilidad
CodBarras Localización Piso Signatura Estado Categoría
130535Biblioteca Universidad Icesi2382.1042/P847o/2008DisponibleCol. Alt Tra