Incluye referencias bibliográficas e índice. CONTENIDO: General analytical techniques. The structural analysis of industries -- Generic competitive strategies -- A framework for competitive analysis -- Market signals -- Competitive moves -- Strategy toward buyers and suppliers -- Structural analysis within industries -- Industry evolution -- Generic industry environments. Competitive strategy in fragmented industries -- Competitive strategy in emerging industries -- The transition to industry maturity -- Competitive strategy in declining industries -- Competition in global industries -- Strategic decisions. The strategic analysis of vertical integration -- Capacity expansion -- Entry into new businesses -- Appendix A : portfolio techniques in competitor analysis -- Appendix B : How to conduct an industry analysis.