Incluye referencias bibliográficas al pie del texto. CONTENIDO: When the surreal blends into our world -- The PBL fallacy -- The octalysis framework -- Putting gamification in its place -- The first core drive -Epic meaning & calling -- The second core drive -Development & accomplishment -- The third core drive - Empowerment of creativity & feedback -- The fourth core drive - Ownership & possession -- The fifth core drive - Social influence & relatedness -- The sixth core drive: scarcity & impatience -- The seventh core drive- Unpredictability & curiosity -- The eighth core drive- Loss & avoidance -- Left brain vs. right brain core drives -- The mysteries of white hat and black hat gamification -- Understanding other gamification and behavioral frameworks with Octalysis -- Level I Octalysis in action -- Designing a project from scratch with Octalysis -- The journey goes on.
The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.