Detalles del Título
Detalles del Título

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Título Leadership brand: deliver on your promise / David Magellan Horth, Lynn B. Miller, Portia R. MountLibros / Impreso - Libros
Autor(es) Horth, David Magellan, 1945- (Autor)
Miller, Lynn B. (Autor)
Mount, Portia R. (Autor)
Publicación Greensboro, North Carolina : Center for Creative Leadership, 2016
Descripción Física 34 páginas : ilustraciones ; 23 cm
Idioma Inglés;
Series Ideas into action series
ISBN 9781604916294
Clasificación(es) 658.4092
ADMINISTRACION
Departamento de Gestión Organizacional
Materia(s) Liderazgo; Aptitud de mando;
Nota(s) Incluye referencias bibliográficas.
CONTENIDO: What is a leadership brand?. Why your brand matters ; The link between brand and the social aspects of leadership -- How a leadership brand can work for you -or against you -- Defining your current leadership brand. Exercise 1: Developing a brand perspective ; Exercise 2: Bringing a brand perspective to your career -- How to define and cultivate an aspirational brand. Grounding your aspirational brand in authenticity ; Techniques for evolving your brand ; Exercise: Linking your brand to your values -- How to reinforce your personal leadership brand online. Online brand building: Tips and considerations -- Evolving your leadership brand throughout your career.
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Disponibilidad
CodBarras Localización Piso Signatura Estado Categoría
138585Biblioteca Universidad Icesi2658.4092/H822LeEn Préstamo (16-Dec-2022)Col. General