Diseratto - Oferta de productos únicos hechos con objetos que la sociedad considera sin valor y que educan a las personas sobre el cuidado del medio ambienteTesis de Maestría / En línea - Tesis de Maestría
Tesis (Maestría en Gestión de la Innovación ). Universidad Icesi, 2019. Artículo de proyecto de grado de la Maestría en Gestión de la Innovación
Diseratto´s purpose is to create an offer of unique products made from objects that society considers worthless and educate about enviroment care, designing a methodology that allows wood and metal waste transformation into functional objects and that also allows people to get linked to the Diseratto community and educate themselves about environment care
Diseratto´s methodology includes the following steps: object identification, object taking, object design, object intervention, stamps and points assignment, price definition, sale, and customer service.
From the application of the methodology described in this document and the experience of identifying raw material and its transformation, we found that it is possible to meet the general objective that led us to think about this business opportunity.
On the other hand, and taking into account the specific objectives, we found that the methodology used does indeed allow the wood and metal waste transformation into functional objects, as well as the strategies considered to link people to the Diseratto community and allow them to educate themselves about environment care this finding also suggest the customer support the brand purpose, because the interaction with the community around the products and the project essence, we found affinity with environmental concerns and desirability therefore, we see the possibility of customer contributing by buying objects that attract their attention of users and harmoniously complement their spaces filling them with design and meaning, without neglecting the possibility of giving a appropiate destination to the solid waste that we can have in their homes.