Tesis (Maestría en Gestión de la Innovación ). Universidad Icesi, 2019. Artículo de proyecto de grado de la Maestría en Gestión de la Innovación
Purpose - The purpose of this research is to solve the problem that fans and collectors of special cars have, which is the impossibility to use their vehicles whenever they want because they are not ready and it is inconvenient to intervene their vehicles because their relatives and friends are bothered by the time they spend in their cars.
Design/methodology/approach - The methodology was based on 3 elements: 1. discover (diagnosis): where the following tools were used: ¿One day in the shoes¿ and interviews. Later, it was possible to 2. define (clarification and ideation) where the following tools were used: Eraf, Empathy map, Brainstorm and visual connections, and finally a Brief. In the last stage, it was achieved the 3. develop and deliver: where the following tools were used: Service BluePrint; Canvas model; PESTA Analysis and a prototype for validation.
Findings - The need was found to store and take care of special cars, a space to intervene cars by their own means and to share the passion for cars with family and friends. This pain is common among amateurs