Introduction to the supply chain. Supply chain management - The right way. . Supply chain potency. Evolution of supply chain models. Model for competing through SCM. Linking the supply chain with the customer. Supply chains as activity systems. QFD case study. The supply chain and new products. Foundation for supply chain change. Functional roles in supply chain change. Supply chain design - a team framework. Institutionalizing supply chain changes. Motivations for partnerships. Emerging partnership. Planning for partnerships. Supply chain methodologies. Supply chain case studies.